{"id":10324,"date":"2013-08-04T19:54:04","date_gmt":"2013-08-04T18:54:04","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=10324"},"modified":"2013-08-04T19:54:04","modified_gmt":"2013-08-04T18:54:04","slug":"sequence-nostalgie-getamac-campagne-de-pub-dapple-2006","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2013\/08\/04\/sequence-nostalgie-getamac-campagne-de-pub-dapple-2006\/","title":{"rendered":"S\u00e9quence nostalgie : Getamac, campagne de pub d’Apple (2006)"},"content":{"rendered":"

Replongeant dans les entrailles de ce blog, cette ancienne pub pour mac ressort de sa bo\u00eete. \u00a0Elle me s\u00e9duit toujours autant.<\/p>\n

\"restarting\"<\/a>
\n(cliquez pour sur l’image pour acc\u00e8der \u00e0 la vid\u00e9o)<\/div>\n

http:\/\/movies.apple.com\/movies\/us\/apple\/getamac_ads1\/restarting_480x376.mov<\/a><\/p>\n

J\u2019admire comment juste deux personnes sans aucun accessoire arrivent \u00e0 planter le d\u00e9cor.
\nEvidemment, le meilleur acteur des deux est celui qui est le pc. Avec un minimum de geste, il fait tout passer. Comme lorsqu\u2019il secoue juste la t\u00eate apr\u00e8s \u00eatre rest\u00e9 bloqu\u00e9.
\nObservez aussi les choix dans l\u2019habillement des deux personnages. Rien n\u2019est laiss\u00e9 au hasard. Le c\u00f4t\u00e9 s\u00e9rieux du pc d\u2019un c\u00f4t\u00e9 \u2014mais avec ces manches de poignet trop blanches qui d\u00e9passent\u2014 et le c\u00f4t\u00e9 californien-\u00e9tudiant de l\u2019autre. Gates vs Jobs, plus plein d\u2019autres.<\/p><\/blockquote>\n

Bonne fin de dimanche et bonne reprise pour ceux qui travaillent demain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Replongeant dans les entrailles de ce blog, cette ancienne pub pour mac ressort de sa bo\u00eete. \u00a0Elle me s\u00e9duit toujours autant. (cliquez pour sur l’image pour acc\u00e8der \u00e0 la vid\u00e9o) http:\/\/movies.apple.com\/movies\/us\/apple\/getamac_ads1\/restarting_480x376.mov J\u2019admire comment juste deux personnes sans aucun accessoire arrivent \u00e0 planter le d\u00e9cor. Evidemment, le meilleur acteur des deux est celui qui est le […]<\/p>\n","protected":false},"author":1,"featured_media":13986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":{"0":"post-10324","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-blogcafe-2","8":"post_format-post-format-video","9":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/139986829_05dbde06101.jpg?resize=438%2C374&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/139986829_05dbde06101.jpg?resize=438%2C374&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/139986829_05dbde06101.jpg?fit=438%2C374&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-2Gw","jetpack-related-posts":[{"id":12501,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2006\/05\/03\/getamac-campagne-apple\/","url_meta":{"origin":10324,"position":0},"title":"Getamac : campagne Apple","author":"Lyonel Kaufmann","date":"3 mai 2006","format":false,"excerpt":"D\u00e9cid\u00e9ment cette nouvelle campagne de pubs d'Apple est trop bien faite. A chaque fois que je la regarde, le plaisir est le m\u00eame. C'est la pub de la campagne getamac qui renouvelle la campagne du switch de pc-windows \u00e0 mac. Mais mon clip pr\u00e9f\u00e9r\u00e9 est celui du pc qui reste\u2026","rel":"","context":"Dans "Blogcaf\u00e9"","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/139986829_05dbde0610.jpg?fit=438%2C374&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":353,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2006\/10\/10\/get-a-mac-nouvelles-pubs-dapple\/","url_meta":{"origin":10324,"position":1},"title":"Get a mac : nouvelles pubs d\u2019Apple","author":"Lyonel Kaufmann","date":"10 octobre 2006","format":false,"excerpt":"Rien \u00e0 faire, trop dr\u00f4le, je ne peux m'emp\u00eacher de me tordre de rire avec la publication des nouvelles pubs d'Apple \"get a mac\". A vous de voir. Sur les trois nouvelles, je m'\u00e9claffe particuli\u00e8rement sur deux. En voici une des deux:Apple - Get a mac Better result Mise \u00e0\u2026","rel":"","context":"Dans "Blogcaf\u00e9"","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12649,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/01\/28\/ipad-le-chainon-manquant\/","url_meta":{"origin":10324,"position":2},"title":"iPad le cha\u00eenon manquant?","author":"Lyonel Kaufmann","date":"28 janvier 2010","format":"aside","excerpt":"La pr\u00e9sentation du iPad d'Apple est sans nul doute l'actu du jour et de ses prochains jours. On ne manquera pas de disserter sur le produit et ses potentialit\u00e9s. Premi\u00e8res impressions et revue de presse. Personnellement, hier soir, je n'\u00e9tais pas riv\u00e9 \u00e0 mon \u00e9cran et aux informations distill\u00e9s live\u2026","rel":"","context":"Dans "Blogcaf\u00e9"","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2010\/01\/ipad_clavier_450-300x298.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":21012,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/01\/18\/janvier-08-2020-2219\/","url_meta":{"origin":10324,"position":3},"title":"Mini-test : Zugu Muse Case pour iPad mini 5\u00a0","author":"Lyonel Kaufmann","date":"18 janvier 2020","format":false,"excerpt":"La sortie en 2019 de la derni\u00e8re version de l\u2019iPad mini a donn\u00e9 un sacr\u00e9 coup de boost inattendu au format 7\u201d9. Son support de l\u2019Apple Pencil (premi\u00e8re g\u00e9n\u00e9ration) n\u2019est pas loin d\u2019en faire le carnet de notes parfait. Cependant, \u00a0il n\u2019est pas si facile que cela de trouver l\u2019\u00e9tui\u2026","rel":"","context":"Dans "Blogcaf\u00e9"","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/01\/1578517458527-nlzglffmh8fuvfrw-s104j0memb5i0uy5.jpeg?fit=474%2C237&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":21104,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/01\/28\/dans-le-retroviseur-steve-job-presente-lipad-le-27-janvier-2010\/","url_meta":{"origin":10324,"position":4},"title":"Dans le r\u00e9troviseur : le 27 janvier 2010, Steve Job pr\u00e9sente l\u2019iPad","author":"Lyonel Kaufmann","date":"28 janvier 2020","format":false,"excerpt":"Il y a dix ans, Steve Jobs pr\u00e9sentait \u00e0 l\u2019occasion d\u2019un \u00e9v\u00e9nement sp\u00e9cial le premier iPad. Flashback. Dans son keynote, Steve Jobs pr\u00e9sentait l\u2019iPad comme le repr\u00e9sentant d\u2019une nouvelle cat\u00e9gorie de produit entre le t\u00e9l\u00e9phone portable et l\u2019ordinateur portable. Comme un produit capable de faire beaucoup mieux que ces deux\u2026","rel":"","context":"Dans "Blogcaf\u00e9"","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/01\/DraggedImage.fa0f6e59b22c4007ad78b540acb9abe3.png?fit=300%2C298&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5026,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/10\/10\/steve-jobs-ne-pas-confondre-genie-et-saint\/","url_meta":{"origin":10324,"position":5},"title":"Steve Jobs : Ne pas confondre g\u00e9nie et saint","author":"Lyonel Kaufmann","date":"10 octobre 2011","format":"aside","excerpt":"Ne pas confondre g\u00e9nie et saint: Tous les \"iProduits\" d'Apple - l'iPod, l'iPhone et l'iPad - utilisent des syst\u00e8mes d'exploitation qui emp\u00eache les utilisateurs d\u2019acc\u00e9der \u00e0 leurs entrailles. Les utilisateurs ne peuvent pas installer de logiciels eux-m\u00eames. Ceux-ci sont t\u00e9l\u00e9charg\u00e9s depuis les serveurs d'Apple, et Apple les s\u00e9lectionne et les\u2026","rel":"","context":"Dans "Blogcaf\u00e9"","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/10324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=10324"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/10324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media\/13986"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=10324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=10324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=10324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}