{"id":12730,"date":"2011-06-27T21:35:32","date_gmt":"2011-06-27T21:35:32","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=4694"},"modified":"2011-06-27T21:35:32","modified_gmt":"2011-06-27T21:35:32","slug":"le-risque-de-la-personnalisation-du-web-owni","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/06\/27\/le-risque-de-la-personnalisation-du-web-owni\/","title":{"rendered":"Le risque de la personnalisation du web | OWNI"},"content":{"rendered":"<p><b>Le moteur de recherche de Google n&rsquo;est plus universel : les r\u00e9sultats sont remont\u00e9s en fonction de vos pr\u00e9c\u00e9dentes requ\u00eates.<\/b><\/p>\n<blockquote><p>en adaptant l\u2019information \u00e0 la perception que l\u2019algorithme a de ce que vous \u00eates, une perception qui est construite \u00e0 partir de 57 variables, Google vous adresse un mat\u00e9riau qui est susceptible de renforcer votre propre vision du monde et votre propre id\u00e9ologie. Pariser raconte par exemple qu\u2019une recherche sur les preuves du changement climatique donnera des r\u00e9sultats diff\u00e9rents \u00e0 un militant \u00e9cologiste et au cadre d\u2019une compagnie p\u00e9troli\u00e8re (Sue Halpern) <\/p><\/blockquote>\n<p>via<a href='http:\/\/owni.fr\/2011\/06\/27\/le-risque-de-la-personnalisation-du-web\/'>Le risque de la personnalisation du web \u00bb OWNI, News, Augmented<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le moteur de recherche de Google n&rsquo;est plus universel : les r\u00e9sultats sont remont\u00e9s en fonction de vos pr\u00e9c\u00e9dentes requ\u00eates. en adaptant l\u2019information \u00e0 la perception que l\u2019algorithme a de ce que vous \u00eates, une perception qui est construite \u00e0 partir de 57 variables, Google vous adresse un mat\u00e9riau qui est susceptible de renforcer votre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,660],"tags":[],"class_list":{"0":"post-12730","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-blogcafe-2","8":"category-breves","9":"post_format-post-format-aside","10":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-3jk","jetpack-related-posts":[{"id":4172,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/10\/30\/ecrire-pour-le-web-cest-la-structure-imbecile\/","url_meta":{"origin":12730,"position":0},"title":"\u00c9crire pour le web: \u201cc\u2019est la structure, imb\u00e9cile!\u201d","author":"Lyonel Kaufmann","date":"30 octobre 2010","format":"aside","excerpt":"via OWNI Comment faut-il \u00e9crire pour le web ? Souvent l\u2019enseignement se r\u00e9sume \u00e0 des techniques d\u2019\u00e9criture et d\u2019\u00e9dition, et \u00e0 l\u2019usage que l\u2019on peut faire des diff\u00e9rents m\u00e9dias: texte, son, vid\u00e9o, infographie, etc. Cet enseignement ignore deux points cl\u00e9: l\u2019importance des liens hypertexte qui permettent de r\u00e9unir dans un\u2026","rel":"","context":"Dans &quot;L'Expresso&quot;","block_context":{"text":"L'Expresso","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/breves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/ecrireweb3.jpg?fit=640%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/ecrireweb3.jpg?fit=640%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/ecrireweb3.jpg?fit=640%2C480&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":12702,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/03\/17\/pour-en-finir-avec-la-discipline-japonaise-article-owni-digital-journalism\/","url_meta":{"origin":12730,"position":1},"title":"Pour en finir avec la discipline japonaise | OWNI, Digital Journalism","author":"Lyonel Kaufmann","date":"17 mars 2011","format":"aside","excerpt":"Olivier Tesquet revient sur les clich\u00e9s r\u00e9pandus dans les m\u00e9dias \u00e0 la suite du tsunami et du risque nucl\u00e9aire majeur qui s'en est suivi \u00e0 Fukushima. Pour lui, ce n\u2019est pas un quelconque esprit de corps qui est inscrit au patrimoine g\u00e9n\u00e9tique des Japonais, c\u2019est la culture du risque qui\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2011\/03\/japon-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5427,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/26\/revue-de-presse-une-autre-photo-de-la-guerre-du-web-owni\/","url_meta":{"origin":12730,"position":2},"title":"Revue de presse : Une autre photo de la guerre du web | OWNI","author":"Lyonel Kaufmann","date":"26 janvier 2012","format":false,"excerpt":"Pass\u00e9e la dimension polici\u00e8re de l'\u00e9v\u00e8nement, l'affaire MegaUpload a raviv\u00e9 les d\u00e9bats sur la gestion des droits d'auteur sur Internet. Une probl\u00e9matique travers\u00e9e par de fortes tensions ; qui touchent en particulier les droits des photographes. Avec quelques grands acteurs aux propositions radicales, comme celle consistant \u00e0 instaurer un \"permis\u2026","rel":"","context":"Dans &quot;L'Expresso&quot;","block_context":{"text":"L'Expresso","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/breves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2481,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/02\/25\/en-mettant-en-avant-ses-propres-contenus-les-suggestions-de-recherches-lorsque-lutilisateur-entre\/","url_meta":{"origin":12730,"position":3},"title":"Chrome: offensive du Web ou offensive contre le Web? | Cratyle.net","author":"Lyonel Kaufmann","date":"25 f\u00e9vrier 2009","format":"aside","excerpt":"\u201cEn mettant en avant ses propres contenus (les suggestions de recherches) lorsque...","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5424,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/26\/revue-de-presse-quallons-nous-faire-si-le-diable-google-sort-de-sa-boite-framablog\/","url_meta":{"origin":12730,"position":4},"title":"Revue de presse : Qu&rsquo;allons-nous faire si le diable Google sort de sa bo\u00eete ? | Framablog","author":"Lyonel Kaufmann","date":"26 janvier 2012","format":false,"excerpt":"Framablog pose la question suivante : \u00abLa trappe Google commencerait-elle \u00e0 doucement mais s\u00fbrement se refermer sur ses utilisateurs, mettant du plomb dans l\u2019aile \u00e0 son fameux slogan \u00ab\u00a0Don\u2019t be evil\u00a0\u00bb\u00a0?\u00bb En effet, deux r\u00e9cents changements le laissent \u00e0 penser. Tout d\u2019abord une modification en profondeur de l\u2019affichage des r\u00e9sultats\u2026","rel":"","context":"Dans &quot;L'Expresso&quot;","block_context":{"text":"L'Expresso","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/breves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6336,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/10\/30\/wiki-prof-de-raison-owni\/","url_meta":{"origin":12730,"position":5},"title":"Wiki prof de raison | OWNI","author":"Lyonel Kaufmann","date":"30 octobre 2012","format":false,"excerpt":"Illustration par Loguy pour\u00a0Owni. Wikip\u00e9dia effraie les enseignants. Qui l'accusent de se tromper et de ne pas stimuler l'esprit critique. Comme si Wikip\u00e9dia \u00e9tait une encyclop\u00e9die\u00a0! C'est d'abord un r\u00e9seau social d\u00e9di\u00e9 au doute, pas aussi ouvert qu'il le pr\u00e9tend. Ainsi que l'exp\u00e9rimente dans sa classe le chercheur Antonio Casilli,\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/CLEF-wikipedia-enseignement-chronique-casilli-cc-loguy-owni1.jpg?fit=630%2C430&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/CLEF-wikipedia-enseignement-chronique-casilli-cc-loguy-owni1.jpg?fit=630%2C430&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/CLEF-wikipedia-enseignement-chronique-casilli-cc-loguy-owni1.jpg?fit=630%2C430&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/12730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=12730"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/12730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media\/14680"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=12730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=12730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=12730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}