{"id":12779,"date":"2012-10-18T19:16:52","date_gmt":"2012-10-18T18:16:52","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=7486"},"modified":"2012-10-18T19:16:52","modified_gmt":"2012-10-18T18:16:52","slug":"pourquoi-lere-de-google-pourrait-prendre-fin-business-insider","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/10\/18\/pourquoi-lere-de-google-pourrait-prendre-fin-business-insider\/","title":{"rendered":"L\u2019\u00e8re de Google pourrait prendre fin | Business Insider"},"content":{"rendered":"<p>Pour la premi\u00e8re fois depuis longtemps, la recherche d\u2019information sur l\u2019internet a atteint un seuil. Les recherches de bases ont diminu\u00e9 de 4 % en volume le mois dernier, ce qui une premi\u00e8re depuis 2006, estime Ben Schachter de Macquarie Securities. Le taux de croissance des requ\u00eates sur les moteurs de recherche ont d\u00e9c\u00e9l\u00e9r\u00e9 depuis f\u00e9vrier 2012. C\u2019est la cons\u00e9quence du passage du web aux applications mobiles.<\/p>\n<p>A lire :\u00a0<a href=\"http:\/\/www.businessinsider.com\/peak-search-google-search-query-decline-2012-10?utm_source=twbutton&amp;utm_medium=social&amp;utm_campaign=sai\">Why The Google Era May Be Over &#8211; Business Insider<\/a>. (via <a href=\"http:\/\/www.internetactu.net\/2012\/10\/18\/a-lire-ailleurs-du-12-au-18-octobre-2012\/\" target=\"_blank\">InternetActu<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois depuis longtemps, la recherche d\u2019information sur l\u2019internet a atteint un seuil. Les recherches de bases ont diminu\u00e9 de 4 % en volume le mois dernier, ce qui une premi\u00e8re depuis 2006, estime Ben Schachter de Macquarie Securities. Le taux de croissance des requ\u00eates sur les moteurs de recherche ont d\u00e9c\u00e9l\u00e9r\u00e9 depuis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[660],"tags":[],"class_list":{"0":"post-12779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-breves","8":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-3k7","jetpack-related-posts":[{"id":7096,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2013\/05\/28\/revue-de-presse-les-habitudes-de-recherche-en-ligne-des-futurs-enseignants\/","url_meta":{"origin":12779,"position":0},"title":"Revue de presse : Les habitudes de recherche en ligne des futurs enseignants","author":"Lyonel Kaufmann","date":"28 mai 2013","format":false,"excerpt":"Gabriel Dumouchel, doctorant en psychop\u00e9dagogie \u00e0 l'Universit\u00e9 de Montr\u00e9al, a pr\u00e9sent\u00e9 les conclusions d\u2019une \u00e9tude portant sur les habitudes de recherche en ligne des futurs enseignants, \u00e0 l\u2019occasion du Colloque international en \u00e9ducation, les 2 et 3 mai derniers \u00e0 Montr\u00e9al. Comment les \u00e9tudiants en enseignement proc\u00e8dent-il pour chercher? On\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":27433,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2025\/09\/09\/google-admits-the-open-web-is-in-rapid-decline\/","url_meta":{"origin":12779,"position":1},"title":"Google admits the open web is in \u2018rapid decline\u2019","author":"Lyonel Kaufmann","date":"9 septembre 2025","format":false,"excerpt":"Depuis des mois, Google soutient que le web est \u00ab florissant \u00bb, que l'IA ne fait pas chuter le trafic et que son moteur de recherche redirige les internautes vers une plus grande vari\u00e9t\u00e9 de sites web que jamais. Mais dans un document judiciaire d\u00e9pos\u00e9 la semaine derni\u00e8re, Google a\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4879,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/14\/google-earth-et-larcheologie\/","url_meta":{"origin":12779,"position":2},"title":"Google Earth et l&rsquo;arch\u00e9ologie","author":"Lyonel Kaufmann","date":"14 janvier 2012","format":false,"excerpt":"Certains arch\u00e9ologues voient, dans Google Earth une nouvelle mani\u00e8re de faire avancer leurs recherches. L'article\u00a0Le pass\u00e9 vu du Net | Ecrans\u00a0revient sur le sujet et nous permet de faire le point de la situation en la mati\u00e8re en lien avec l'enseignement de notre discipline. Il y a pr\u00e8s d\u2019un an,\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/forteresse-fc040.jpg?fit=450%2C328&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5424,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/26\/revue-de-presse-quallons-nous-faire-si-le-diable-google-sort-de-sa-boite-framablog\/","url_meta":{"origin":12779,"position":3},"title":"Revue de presse : Qu&rsquo;allons-nous faire si le diable Google sort de sa bo\u00eete ? | Framablog","author":"Lyonel Kaufmann","date":"26 janvier 2012","format":false,"excerpt":"Framablog pose la question suivante : \u00abLa trappe Google commencerait-elle \u00e0 doucement mais s\u00fbrement se refermer sur ses utilisateurs, mettant du plomb dans l\u2019aile \u00e0 son fameux slogan \u00ab\u00a0Don\u2019t be evil\u00a0\u00bb\u00a0?\u00bb En effet, deux r\u00e9cents changements le laissent \u00e0 penser. Tout d\u2019abord une modification en profondeur de l\u2019affichage des r\u00e9sultats\u2026","rel":"","context":"Dans &quot;L'Expresso&quot;","block_context":{"text":"L'Expresso","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/breves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5966,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/05\/14\/utiliser-wordpress-pour-remplacer-google-docs-ou-evernote-1\/","url_meta":{"origin":12779,"position":4},"title":"Utiliser WordPress pour remplacer Google Docs ou Evernote (1)","author":"Lyonel Kaufmann","date":"14 mai 2012","format":false,"excerpt":"Wordpress est suffisamment souple et adaptable pour vous permettre de remplacer Evernote ou Google Documents au quotidien avec votre ordinateur, votre smartphone ou votre tablette num\u00e9rique. Il illustre la mani\u00e8re dont il vous est possible de rester ma\u00eetre de vos donn\u00e9es en utilisant une solution OpenSource. Cet article vous indique\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"Options privees wordpress","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2012\/04\/options-privees_wordpress.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2012\/04\/options-privees_wordpress.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2012\/04\/options-privees_wordpress.png?resize=525%2C300 1.5x"},"classes":[]},{"id":12730,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/06\/27\/le-risque-de-la-personnalisation-du-web-owni\/","url_meta":{"origin":12779,"position":5},"title":"Le risque de la personnalisation du web | OWNI","author":"Lyonel Kaufmann","date":"27 juin 2011","format":"aside","excerpt":"Le moteur de recherche de Google n'est plus universel : les r\u00e9sultats sont remont\u00e9s en fonction de vos pr\u00e9c\u00e9dentes requ\u00eates. en adaptant l\u2019information \u00e0 la perception que l\u2019algorithme a de ce que vous \u00eates, une perception qui est construite \u00e0 partir de 57 variables, Google vous adresse un mat\u00e9riau qui\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/12779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=12779"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/12779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media\/14680"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=12779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=12779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=12779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}