{"id":17933,"date":"2017-01-13T10:19:42","date_gmt":"2017-01-13T09:19:42","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=17933"},"modified":"2017-01-13T10:19:42","modified_gmt":"2017-01-13T09:19:42","slug":"quel-modele-economique-pour-monetiser-des-contenus-journalistiques-qualitatifs","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2017\/01\/13\/quel-modele-economique-pour-monetiser-des-contenus-journalistiques-qualitatifs\/","title":{"rendered":"Quel mod\u00e8le economique pour mon\u00e9tiser des contenus journalistiques qualitatifs ?"},"content":{"rendered":"<p>Dans in article r\u00e9cent, Christophe Lachnitt commente la situation \u00e9ditoriale probl\u00e9matique de la plate-forme de publication <em>Medium<\/em>. Pour la deuxi\u00e8me fois dans la journ\u00e9e, je lis et je souscris \u00e0 ses propos :<\/p>\n<blockquote><p>\nle meilleur mod\u00e8le num\u00e9rique pour mon\u00e9tiser des contenus qualitatifs me semble \u00eatre&nbsp;l\u2019abonnement. Il est notamment favoris\u00e9 par le concept de longue tra\u00eene (\u201c<em>long tail\u201d<\/em>&nbsp;en anglais) qui pose que, gr\u00e2ce aux facult\u00e9s de distribution illimit\u00e9es offertes par le web, les produits les moins demand\u00e9s peuvent repr\u00e9senter un march\u00e9 cumul\u00e9 sup\u00e9rieur aux plus populaires. En termes m\u00e9diatiques, ce mod\u00e8le induit qu\u2019un producteur de contenus consacr\u00e9s&nbsp;\u00e0 un sujet de niche peut trouver sur Internet une audience cons\u00e9quente.\n<\/p><\/blockquote>\n<p>Conclusion de son article :<\/p>\n<blockquote><p>\nDe fait, si les contenus ne sont pas financ\u00e9s par les annonceurs, il ne reste que les internautes pour les r\u00e9mun\u00e9rer. Or cette seconde approche pr\u00e9sente l\u2019avantage de servir le citoyen alors que la premi\u00e8re privil\u00e9gie le consommateur.\n<\/p><\/blockquote>\n<p>Un livre pour aller plus loin : <a href=\"http:\/\/www.superception.fr\/le-genie-genant\/\">Le G\u00e9nie g\u00eanant<\/a><\/p>\n<p>Source : <a href=\"http:\/\/www.superception.fr\/2017\/01\/05\/plates-formes-de-contenus-la-vision-de-medium-nest-plus-prophetique\/\">Plates-formes de contenus : la vision de Medium n\u2019est plus proph\u00e9tique<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans in article r\u00e9cent, Christophe Lachnitt commente la situation \u00e9ditoriale probl\u00e9matique de la plate-forme de publication Medium. Pour la deuxi\u00e8me fois dans la journ\u00e9e, je lis et je souscris \u00e0 ses propos : le meilleur mod\u00e8le num\u00e9rique pour mon\u00e9tiser des contenus qualitatifs me semble \u00eatre&nbsp;l\u2019abonnement. Il est notamment favoris\u00e9 par le concept de longue tra\u00eene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,1117],"tags":[],"class_list":{"0":"post-17933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogcafe-2","8":"category-politis","9":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2017\/01\/Image-13.01.17-10-18.7fda2df6f8b9493bb1118cc0d330a2ab.jpeg?resize=150%2C221&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2017\/01\/Image-13.01.17-10-18.7fda2df6f8b9493bb1118cc0d330a2ab.jpeg?resize=150%2C221&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2017\/01\/Image-13.01.17-10-18.7fda2df6f8b9493bb1118cc0d330a2ab.jpeg?fit=150%2C221&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-4Ff","jetpack-related-posts":[{"id":17929,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2017\/01\/13\/trop-de-journalisme-tue-le-journalisme\/","url_meta":{"origin":17933,"position":0},"title":"Trop de journalisme tue le journalisme","author":"Lyonel Kaufmann","date":"13 janvier 2017","format":false,"excerpt":"Je rel\u00e8ve les propos suivants de Christophe Lachnitt publi\u00e9s \u00e0 l'occasion de la campagne pr\u00e9sidentielle americaine de 2016 : \u201cL\u2019un des impacts m\u00e9diatiques les plus n\u00e9gatifs de la r\u00e9volution num\u00e9rique, sociale et mobile est la multiplication sans fin du nombre de m\u00e9dias et de commentateurs individuels sur Internet, favoris\u00e9e par\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12729,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/06\/23\/culture-et-adolescents-une-possible-rencontre-latelier-des-icones\/","url_meta":{"origin":17933,"position":1},"title":"Culture et adolescents : une possible rencontre? |\u00a0L&rsquo;Atelier des ic\u00f4nes","author":"Lyonel Kaufmann","date":"23 juin 2011","format":"aside","excerpt":"Le 12 f\u00e9vrier 2011, l\u2019association Itin\u00e9raires bis organisait un colloque intitul\u00e9 Culture et adolescents: une possible rencontre? et invitait son public \u00e0 r\u00e9pondre aux questions suivantes: \u00abLes jeunes d\u2019aujourd\u2019hui sont-ils brouill\u00e9s avec la culture? Les adolescents ont-ils de nouvelles fa\u00e7ons de se cultiver? Comment faire na\u00eetre le d\u00e9sir de culture\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3797,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/10\/20\/twitter-augmente-lindexation-des-contenus-sur-google-nicetofeedyou\/","url_meta":{"origin":17933,"position":2},"title":"Twitter augmente l\u2019indexation des contenus sur Google | NiceToFeedYou","author":"Lyonel Kaufmann","date":"20 octobre 2010","format":"aside","excerpt":"via FacebookJ'aime quand on parle concr\u00e8tement de social media optimisation. C'est ce que fait l'un des contributeurs de SEOmoz en partageant avec nous les r\u00e9sultats d'un Read More >>","rel":"","context":"Dans &quot;L'Expresso&quot;","block_context":{"text":"L'Expresso","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/breves\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2481,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/02\/25\/en-mettant-en-avant-ses-propres-contenus-les-suggestions-de-recherches-lorsque-lutilisateur-entre\/","url_meta":{"origin":17933,"position":3},"title":"Chrome: offensive du Web ou offensive contre le Web? | Cratyle.net","author":"Lyonel Kaufmann","date":"25 f\u00e9vrier 2009","format":"aside","excerpt":"\u201cEn mettant en avant ses propres contenus (les suggestions de recherches) lorsque...","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":11995,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2014\/09\/10\/reseaux-sociaux-le-retour-de-la-vie-privee\/","url_meta":{"origin":17933,"position":4},"title":"R\u00e9seaux sociaux : le retour de la vie priv\u00e9e ?","author":"Lyonel Kaufmann","date":"10 septembre 2014","format":false,"excerpt":"Ce billet peut para\u00eetre paradoxal au moment o\u00f9 sont diffus\u00e9es des photos pirat\u00e9es de people nord-am\u00e9ricaines ou qu\u2019un politicien suisse, Geri M\u00fcller, se voit jeter en p\u00e2ture, nu dans son bureau, par son ex (Le conseiller national Geri M\u00fcller aurait envoy\u00e9 des selfies nus\u00a0| Le Matin). Et pourtant, en lisant\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":19942,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2019\/01\/20\/lessor-et-le-declin-du-rss\/","url_meta":{"origin":17933,"position":5},"title":"L\u2019essor et le d\u00e9clin du RSS","author":"Lyonel Kaufmann","date":"20 janvier 2019","format":false,"excerpt":"Avant que l'Internet ne soit consolid\u00e9 dans des silos d'information centralis\u00e9s, le RSS imaginait un meilleur moyen de permettre aux utilisateurs de contr\u00f4ler leurs personnalit\u00e9s en ligne et d'agr\u00e9ger les contenus consult\u00e9s en cr\u00e9ant leurs propres canaux personnalis\u00e9s \u00e0 partir de tout ce que le Web avait \u00e0 offrir. L'article\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2019\/01\/1546966494759-rss.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2019\/01\/1546966494759-rss.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2019\/01\/1546966494759-rss.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2019\/01\/1546966494759-rss.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2019\/01\/1546966494759-rss.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/17933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=17933"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/17933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media\/17932"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=17933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=17933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=17933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}