{"id":18953,"date":"2018-01-10T11:07:29","date_gmt":"2018-01-10T10:07:29","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=18953"},"modified":"2018-01-10T11:14:16","modified_gmt":"2018-01-10T10:14:16","slug":"les-blogueurs-misent-sur-la-qualite-et-obtiennent-de-meilleurs-resultats-blog-du-moderateur","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2018\/01\/10\/les-blogueurs-misent-sur-la-qualite-et-obtiennent-de-meilleurs-resultats-blog-du-moderateur\/","title":{"rendered":"Les blogueurs misent sur la qualit\u00e9 et obtiennent de meilleurs r\u00e9sultats &#8211; Blog du Mod\u00e9rateur"},"content":{"rendered":"<p>Pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, Orbit Media publie une \u00e9tude qui d\u00e9crypte les tendances du blogging. Plus de 1300 blogueurs ont \u00e9t\u00e9 interrog\u00e9s en 2017 et ils semblent avoir compris une chose\u00a0: aller vite et publier beaucoup, ce n\u2019est pas tr\u00e8s efficace. Un concurrent pourra toujours avoir plus ressources pour publier plus vite que vous ou plus fr\u00e9quemment, les blogueurs ont donc tendance \u00e0 miser, de plus en plus, sur la qualit\u00e9. Plusieurs chiffres permettent de visualiser cette tendance.<\/p>\n<h2>Temps moyen : 3h20 pour r\u00e9diger un article<\/h2>\n<p>Les blogueurs mettent en moyenne 3h20 pour r\u00e9diger un post. En trois ans, le temps moyen consacr\u00e9 \u00e0 la r\u00e9daction d\u2019un post a augment\u00e9 de 39%. De plus en plus de blogueurs n\u2019h\u00e9sitent pas \u00e0 passer plus de 6 heures sur une publication, et pr\u00e8s de la moiti\u00e9 d\u2019entre eux (49%) d\u00e9clare obtenir de tr\u00e8s bons r\u00e9sultats de cette mani\u00e8re. Les blogueurs semblent avoir compris que nous n\u2019avons pas besoin de plus de contenu et que la pertinence du contenu peut faire la diff\u00e9rence.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-35926\" src=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2018\/01\/Average-Time-Spent-Writing-a-Blog-Post-612x414.jpg?resize=612%2C414&#038;ssl=1\" alt=\"\" width=\"612\" height=\"414\" \/><\/p>\n<p>Lire la suite : <a href=\"https:\/\/www.blogdumoderateur.com\/etude-blogging-orbit-media-2017\/\" rel=\"noopener\" target=\"_blank\">blogdumoderateur.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, Orbit Media publie une \u00e9tude qui d\u00e9crypte les tendances du blogging. Plus de 1300 blogueurs ont \u00e9t\u00e9 interrog\u00e9s en 2017 et ils semblent avoir compris une chose\u00a0: aller vite et publier beaucoup, ce n\u2019est pas tr\u00e8s efficace. Un concurrent pourra toujours avoir plus ressources pour publier plus vite que vous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":{"0":"post-18953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogcafe-2","7":"entry"},"jetpack_publicize_connections":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-4VH","jetpack-related-posts":[{"id":22601,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2021\/03\/06\/ulysses-22-une-version-pour-les-blogueurs\/","url_meta":{"origin":18953,"position":0},"title":"Ulysses 22 : une version pour les blogueurs","author":"Lyonel Kaufmann","date":"6 mars 2021","format":false,"excerpt":"\u00c9diteur de texte puissant recourant au langage Markdown, Ulysses 22 est en phase b\u00eata et comporte de nouvelles fonctionnalit\u00e9s pour les blogueurs. Concernant les blogueurs : WordPress post updating: Mise \u00e0 jour vos billets de blog publi\u00e9s pr\u00e9c\u00e9demment depuis l'exportation.Micro.blog \u00e9dition: Ajouter vos comptes Micro.blog \u00e0 Ulysse. Concernant WordPress que\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2021\/03\/A1AA7AC9-D23F-4B5E-8651-1E7AF8AB8EA0.jpeg?fit=1129%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2021\/03\/A1AA7AC9-D23F-4B5E-8651-1E7AF8AB8EA0.jpeg?fit=1129%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2021\/03\/A1AA7AC9-D23F-4B5E-8651-1E7AF8AB8EA0.jpeg?fit=1129%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2021\/03\/A1AA7AC9-D23F-4B5E-8651-1E7AF8AB8EA0.jpeg?fit=1129%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2021\/03\/A1AA7AC9-D23F-4B5E-8651-1E7AF8AB8EA0.jpeg?fit=1129%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5175,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/02\/sites-de-presse-et-blogueurs-la-fin-de-leconomie-de-la-gratitude-arret-sur-images\/","url_meta":{"origin":18953,"position":1},"title":"Sites de presse et blogueurs : la fin de \u00ab\u00a0l&rsquo;\u00e9conomie de la gratitude\u00a0\u00bb |\u00a0Arr\u00eat sur images","author":"Lyonel Kaufmann","date":"2 janvier 2012","format":false,"excerpt":"Qui paye ses blogueurs ? Combien ? Pourquoi ?\u00a0Arr\u00eat sur images nous propose un int\u00e9ressant \u00e9tat de la question et de la situation.\u00a0 Il y a ceux qui le font sans le dire. Ceux qui ne le font pas et le disent ; ceux qui ne le font pas et\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3113,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/08\/21\/ludovia-2010-creativite-et-interaction\/","url_meta":{"origin":18953,"position":2},"title":"En route pour Ludovia 2010","author":"Lyonel Kaufmann","date":"21 ao\u00fbt 2010","format":false,"excerpt":"Toute la semaine prochaine, vous pourrez me retrouver ou me suivre \u00e0 Ludovia 2010. En effet, j'y ai \u00e9t\u00e9 invit\u00e9 officiellement au titre de \"blogueur\" pour rendre compte de la manifestation et faire la synth\u00e8se d'une des tables-rondes. Mais qu'est-ce que Ludovia? Ludovia est une Universit\u00e9 d'\u00e9t\u00e9 sur l'e-\u00e9ducation et\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/Tsw7.jpg?fit=640%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/Tsw7.jpg?fit=640%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/Tsw7.jpg?fit=640%2C480&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":25026,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2024\/02\/13\/la-blogosphere-est-elle-morte\/","url_meta":{"origin":18953,"position":3},"title":"La blogosph\u00e8re est-elle morte ?","author":"Lyonel Kaufmann","date":"13 f\u00e9vrier 2024","format":false,"excerpt":"C'est depuis mon compte Mastodon que j'ai pris connaissance du dernier billet datant d'hier (12 f\u00e9vrier) du blog de Cmic (Michelle Carrupt) intitul\u00e9 La Blogosph\u00e8re est morte ! Est-ce donc pli\u00e9 ? Ayant r\u00e9anim\u00e9 son blog, Cmic s'est ensuite demand\u00e9e o\u00f9 en \u00e9tait la blogosph\u00e8re qu'elle avait quitt\u00e9e \u00e0 l\u2019arriv\u00e9e\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"person sitting facing laptop computer with sketch pad","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2024\/02\/pexels-photo-57690.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2024\/02\/pexels-photo-57690.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2024\/02\/pexels-photo-57690.jpeg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2024\/02\/pexels-photo-57690.jpeg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2024\/02\/pexels-photo-57690.jpeg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":23901,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2023\/10\/16\/activitypub-le-pont-entre-wordpress-et-le-fediverse-mastodon\/","url_meta":{"origin":18953,"position":4},"title":"ActivityPub\u00a0: Le pont entre WordPress et le fediverse (Mastodon)","author":"Lyonel Kaufmann","date":"16 octobre 2023","format":false,"excerpt":"WordPress, la plateforme de choix pour de nombreux blogueurs et \u00e9diteurs, franchit une \u00e9tape majeure en annon\u00e7ant le support officiel du plugin ActivityPub. Et c'est une excellente nouvelle notamment ! Dans un article de blog publi\u00e9 le 12 octobre, la soci\u00e9t\u00e9 a annonc\u00e9 que les blogs WordPress.com peuvent d\u00e9sormais utiliser\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"Image by Dok Sev from Pixabay","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2023\/10\/wordpress-581849_1280.jpg?fit=1200%2C639&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2023\/10\/wordpress-581849_1280.jpg?fit=1200%2C639&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2023\/10\/wordpress-581849_1280.jpg?fit=1200%2C639&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2023\/10\/wordpress-581849_1280.jpg?fit=1200%2C639&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2023\/10\/wordpress-581849_1280.jpg?fit=1200%2C639&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7390,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2013\/08\/27\/ludovia2013-arrivee-et-ouverture-26-aout-2013\/","url_meta":{"origin":18953,"position":5},"title":"#Ludovia2013 : arriv\u00e9e et ouverture (26 ao\u00fbt 2013)","author":"Lyonel Kaufmann","date":"27 ao\u00fbt 2013","format":false,"excerpt":"Deuxi\u00e8me jour de mon d\u00e9placement \u00e0 Ax-les-Thermes, retrouvailles d'anciens et nouveaux comp\u00e8res et ouverture officielle de Ludovia ont agr\u00e9ment\u00e9 ma journ\u00e9e de lundi. Le tout avec une m\u00e9t\u00e9o largement d\u00e9cevante\u2026Au niveau du voyage, le programme \u00e9tait plus l\u00e9ger puisqu'il me fallait \u00eatre sur place entre 15h00 et 16h00 \u00e0 Ax-les-Thermes\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/20130827-113117.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/20130827-113117.jpg?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/20130827-113117.jpg?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/20130827-113117.jpg?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/18953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=18953"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/18953\/revisions"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=18953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=18953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=18953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}