{"id":21025,"date":"2020-01-19T09:03:53","date_gmt":"2020-01-19T08:03:53","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/01\/19\/ces-stars-qui-nexistent-pas-une-enquete-troublante-du-financial-times-courrier-international\/"},"modified":"2020-01-19T09:03:53","modified_gmt":"2020-01-19T08:03:53","slug":"ces-stars-qui-nexistent-pas-une-enquete-troublante-du-financial-times-courrier-international","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/01\/19\/ces-stars-qui-nexistent-pas-une-enquete-troublante-du-financial-times-courrier-international\/","title":{"rendered":"Ces stars qui n\u2019existent pas, une enqu\u00eate troublante du \u201cFinancial Times\u201d | Courrier International"},"content":{"rendered":"\n<p><strong>Fascinant. Ils d\u00e9passent le million de fans sur YouTube ou Instagram, m\u00e8nent leur carri\u00e8re tambour battant, sont l\u2019\u00e9g\u00e9rie de grandes marques. Mais ce sont des influenceurs enti\u00e8rement virtuels, cr\u00e9\u00e9s de toutes pi\u00e8ces par ordinateur. Le Financial Times a enqu\u00eat\u00e9 sur leur multiplication. De quel futur sont-ils l\u2019incarnation ?<\/strong><\/p>\n\n\n\n<p>Le Financial Times a enqu\u00eat\u00e9 sur la multiplication, depuis deux ans, des influenceurs virtuels sur YouTube et sur Instagram. Il s\u2019est rendu \u00e0 S\u00e9oul, en Cor\u00e9e du Sud, dans les locaux du studio Afun Interactive. <em>\u201cLeur technique de rendu en 3D, \u00e0 la pointe de l\u2019innovation, alimente un univers de c\u00e9l\u00e9brit\u00e9s num\u00e9riques en rapide expansion : des mannequins, des pop stars et des influenceurs g\u00e9n\u00e9r\u00e9s par ordinateur et qui commencent \u00e0 poser un pied dans le monde r\u00e9el.\u201d<\/em><\/p>\n\n\n\n<p>\u2014A lire : <a href=\"https:\/\/www.courrierinternational.com\/article\/lire-sur-notre-site-ces-stars-qui-nexistent-pas-une-enquete-troublante-du-financial-times\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.courrierinternational.com\/article\/lire-sur-notre-site-ces-stars-qui-nexistent-pas-une-enquete-troublante-du-financial-times\n (ouverture dans un nouvel onglet)\">https:\/\/www.courrierinternational.com\/article\/lire-sur-notre-site-ces-stars-qui-nexistent-pas-une-enquete-troublante-du-financial-times<br><\/a><\/p>\n\n\n\n<p>\ufffc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fascinant. Ils d\u00e9passent le million de fans sur YouTube ou Instagram, m\u00e8nent leur carri\u00e8re tambour battant, sont l\u2019\u00e9g\u00e9rie de grandes marques. Mais ce sont des influenceurs enti\u00e8rement virtuels, cr\u00e9\u00e9s de toutes pi\u00e8ces par ordinateur. Le Financial Times a enqu\u00eat\u00e9 sur leur multiplication. De quel futur sont-ils l\u2019incarnation ? Le Financial Times a enqu\u00eat\u00e9 sur la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":{"0":"post-21025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogcafe-2","8":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/01\/img_2938.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/01\/img_2938.jpg?resize=600%2C430&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/01\/img_2938.jpg?fit=765%2C430&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-5t7","jetpack-related-posts":[{"id":20096,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2019\/04\/21\/victor-hugo-sauveur-et-influenceur-de-notre-dame-de-paris\/","url_meta":{"origin":21025,"position":0},"title":"Victor Hugo sauveur et influenceur de Notre-Dame de Paris","author":"Lyonel Kaufmann","date":"21 avril 2019","format":false,"excerpt":"Si l'on conna\u00eet le roman Notre-Dame de Paris de Victor Hugo, paru en 1831, nous savons peut-\u00eatre moins que le roman a sauv\u00e9 l'\u00e9difice de sa d\u00e9cr\u00e9pitude et encore moins que la restauration entreprise alors s'est inspir\u00e9e du roman. En effet, la London Review of Books, nous apprend que, Eug\u00e8ne\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2019\/04\/img_7416.jpg?fit=375%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":21489,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/04\/19\/enquete-quand-internet-sera-chinois\/","url_meta":{"origin":21025,"position":1},"title":"Enqu\u00eate. Quand Internet sera chinois |\u00a0Courrier International","author":"Lyonel Kaufmann","date":"19 avril 2020","format":false,"excerpt":"Enqu\u00eate du Financial Times, traduite par le Courrier International. Quand Internet sera chinois https:\/\/ift.tt\/2KgiOZt Coupant l\u2019herbe sous le pied aux Am\u00e9ricains et aux Europ\u00e9ens, des ing\u00e9nieurs du g\u00e9ant Huawei sont d\u00e9j\u00e0 en train d\u2019inventer l\u2019Internet de demain. Le Financial Times a men\u00e9 l\u2019enqu\u00eate. P\u00e9kin peut-il imposer au reste du monde\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3140,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/08\/30\/en-ludovia-sommes-nous-des-influenceurs\/","url_meta":{"origin":21025,"position":2},"title":"En Ludovia : sommes-nous des influenceurs?","author":"Lyonel Kaufmann","date":"30 ao\u00fbt 2010","format":false,"excerpt":"Au matin du deuxi\u00e8me jour \u00e0 Ludovia, le terme d'influenceurs pour qualifier notre brochette de blogueurs est r\u00e9apparu. Certes ce qualificatif est flatteur. Ce nouveau titre de noblesse est-il pour autant m\u00e9rit\u00e9 au-del\u00e0 de cette enceinte? La composition du public de Ludovia fournissait un premier \u00e9l\u00e9ments de r\u00e9ponse. La difficult\u00e9\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3221,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/09\/16\/sommes-nous-des-influenceurs-la-longue-traine-ma-rattrape\/","url_meta":{"origin":21025,"position":3},"title":"Sommes-nous des influenceurs? : La longue traine m\u2019a rattrap\u00e9!","author":"Lyonel Kaufmann","date":"16 septembre 2010","format":false,"excerpt":"Ou quand une s\u00e9rie d'articles datant de l'\u00e9t\u00e9 2007 confirme la th\u00e9orie de la longue tra\u00eene de Chris Anderson, fournit un aper\u00e7u du travail journalistique en 2010 et apporte un \u00e9clairage sur la notori\u00e9t\u00e9 \u00e0 l'\u00e8re des reseaux sociaux. En juillet-ao\u00fbt 2007, je r\u00e9digeais une s\u00e9rie de quatre articles consacr\u00e9s\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1426,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/07\/26\/landes-les-ordinateurs-en-classe-toujours-surestimes-et-sous-utilises\/","url_meta":{"origin":21025,"position":4},"title":"Landes: les ordinateurs en classe? Toujours surestim\u00e9s et sous-utilis\u00e9s","author":"Lyonel Kaufmann","date":"26 juillet 2009","format":false,"excerpt":"En 2001, Larry Cuban publiait un ouvrage intitul\u00e9 Oversold and Underused: Computers in the Classroom (Surestim\u00e9s\/surpay\u00e9s et sous-utilis\u00e9s: l'ordinateur en classe). Cuban y analysait les usages \u00e9ducatifs de l'informatique dans les \u00e9tablissements de la Silicon Valley, haut lieu des nouvelles technologies. Dans son enqu\u00eate, bas\u00e9e notamment sur des observations concr\u00e8tes\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12331,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2006\/01\/01\/ce-que-veulent-les-utilisateurs\/","url_meta":{"origin":21025,"position":5},"title":"Ce que veulent les utilisateurs ?","author":"Lyonel Kaufmann","date":"1 janvier 2006","format":false,"excerpt":"Cette enqu\u00eate fort int\u00e9ressante interpelle relativement aux \u00e9tudiants de la HEP Lausanne. O\u00f9 en sont-ils eux qui auront \u00e0 former les \u00e9tudiants de demain\u2026 et les autres ?Ce que veulent les utilisateurs ? [ENT-leblog.net]: Les ENT dans le Sup\u00e9rieur sont en cours de d\u00e9veloppement depuis avril 2002. Les premiers outils\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/21025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=21025"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/21025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media\/21024"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=21025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=21025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=21025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}