{"id":21782,"date":"2020-06-24T10:58:23","date_gmt":"2020-06-24T09:58:23","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=21782"},"modified":"2020-06-24T10:58:59","modified_gmt":"2020-06-24T09:58:59","slug":"le-boycott-des-publicites-sur-facebook-est-il-en-train-de-prendre-courrier-international","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/06\/24\/le-boycott-des-publicites-sur-facebook-est-il-en-train-de-prendre-courrier-international\/","title":{"rendered":"Le boycott des publicit\u00e9s sur Facebook est-il en train de prendre ? |\u00a0Courrier international"},"content":{"rendered":"\n<p><strong>Une campagne appelant les marques \u00e0 faire pression sur le r\u00e9seau social am\u00e9ricain en retirant leurs publicit\u00e9s de ses plateformes en juillet fait des adeptes. Patagonia, The North Face, Mozilla\u2026 : ils sont chaque jour plus nombreux pour pousser Facebook \u00e0 agir contre la haine et le racisme.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"459\" data-attachment-id=\"21781\" data-permalink=\"https:\/\/lyonelkaufmann.ch\/Blog\/draggedimage-53405fe4e471402f811a20ec849f21c9-png\/\" data-orig-file=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?fit=1280%2C840&amp;ssl=1\" data-orig-size=\"1280,840\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?fit=300%2C197&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?fit=700%2C459&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?resize=700%2C459&#038;ssl=1\" alt=\"\" class=\"wp-image-21781\" srcset=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?resize=700%2C459&amp;ssl=1 700w, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>La publicit\u00e9 peut-elle changer Facebook\u2009? Chaque jour depuis une semaine, la campagne de boycott des annonceurs Stop Hate For Profit (\u00ab\u00a0Non \u00e0 la haine pour les profits\u00a0\u00bb), lanc\u00e9e par des associations de d\u00e9fense des libert\u00e9s civiles am\u00e9ricaines pour pousser le r\u00e9seau social \u00e0 lutter plus efficacement contre la haine, fait de nouvelles recrues.<\/p>\n\n\n\n<p><strong>The Guardian,<\/strong> ce 23 juin, a fait le r\u00e9capitulatif : les marques de v\u00eatements et d&rsquo;articles de plein air <em>\u00ab\u00a0North Face, REI et Patagonia se sont engag\u00e9es \u00e0 ne pas payer de publicit\u00e9 sur les plateformes Facebook dans le cadre de la campagne Stop Hate for Profit. Le site d&rsquo;annonces d&#8217;emplois Upwork et la soci\u00e9t\u00e9 Internet Mozilla ont \u00e9galement rejoint l&rsquo;engagement.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p>Et, dans le <strong>Wall Street Journal<\/strong><strong>,<\/strong> le glacier Ben &amp; Jerry&rsquo;s annonce r\u00e9fl\u00e9chir s\u00e9rieusement \u00e0 suivre le mouvement. En revanche, Unilever doute de son utilit\u00e9 et General Motors d\u00e9cline : <em>\u00ab\u00a0Chez GM, nous n&rsquo;allons pas nous engager dans de grandes d\u00e9clarations sur les plateformes et autres\u00a0\u00bb,<\/em> assure Deborah Wahl, directrice mondiale du marketing.<\/p>\n\n\n\n<p>-Source : <a href=\"https:\/\/www.courrierinternational.com\/article\/marketing-le-boycott-des-publicites-sur-facebook-est-il-en-train-de-prendre\">Le boycott des publicit\u00e9s sur Facebook est-il en train de prendre&nbsp;? | Courrier international<\/a> (article r\u00e9serv\u00e9 aux abonn\u00e9s)<\/p>\n\n\n\n<p>Cr\u00e9dit image : \u00a9 Dado Ruvic\/REUTERS\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une campagne appelant les marques \u00e0 faire pression sur le r\u00e9seau social am\u00e9ricain en retirant leurs publicit\u00e9s de ses plateformes en juillet fait des adeptes. Patagonia, The North Face, Mozilla\u2026 : ils sont chaque jour plus nombreux pour pousser Facebook \u00e0 agir contre la haine et le racisme. La publicit\u00e9 peut-elle changer Facebook\u2009? Chaque jour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,1117],"tags":[],"class_list":{"0":"post-21782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogcafe-2","8":"category-politis","9":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?resize=600%2C600&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/06\/DraggedImage.53405fe4e471402f811a20ec849f21c9.png?fit=1280%2C840&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-5Fk","jetpack-related-posts":[{"id":2037,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/02\/05\/le-modele-obama-est-il-exportable\/","url_meta":{"origin":21782,"position":0},"title":"Le mod\u00e8le Obama est-il exportable?","author":"Lyonel Kaufmann","date":"5 f\u00e9vrier 2009","format":"aside","excerpt":"Dans le cadre de la campagne pr\u00e9sidentielle am\u00e9ricaine, l\u2019utilisation des r\u00e9seaux sociaux et plus g\u00e9n\u00e9ralement du web par Barack Obama a largement \u00e9t\u00e9 mise en avant relativement \u00e0 la mobilisation des militants, sympathisants. D\u2019ailleurs, un groupe de travail publiait r\u00e9cemment ses observations \u00e0 propos de l\u2019utilisation de Facebook par l\u2019\u00e9quipe\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4908,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/21\/la-publicite-plus-dangereuse-que-les-reseaux-sociaux\/","url_meta":{"origin":21782,"position":1},"title":"La publicit\u00e9 plus dangereuse que les r\u00e9seaux sociaux?","author":"Lyonel Kaufmann","date":"21 janvier 2012","format":false,"excerpt":"On oublie trop souvent, rappelle Bruno Devauchelle, que ce qui sert d\u2019entr\u00e9e dans la culture pour les jeunes est couramment la publicit\u00e9 et son corollaire la consommation Or indique-t-il ce qui est impressionnant pour le p\u00e9dagogue de la transmission, c\u2019est la redoutable efficacit\u00e9 de ces industries de l\u2019information communication. Un\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":19253,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2018\/05\/24\/lensauvagement-du-web\/","url_meta":{"origin":21782,"position":2},"title":"L\u2019ensauvagement du web","author":"Lyonel Kaufmann","date":"24 mai 2018","format":false,"excerpt":"Clics et claques. Arnaud Mercier, Universit\u00e9 Paris 2 Panth\u00e9on-Assas Qu\u2019il est loin le temps du discours utopique sur l\u2019Internet\u00a0! Loin le temps o\u00f9 des esprits enthousiastes pensaient que la technologie du world wide web avait vocation \u00e0 servir les id\u00e9aux d\u00e9mocratiques, participatifs et autogestionnaires. On a vu, durant la d\u00e9cennie\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"The Conversation","src":"https:\/\/i0.wp.com\/counter.theconversation.com\/content\/95190\/count.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19793,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2018\/12\/21\/haine-sociale-et-mepris-de-classe-pourquoi-le-quotidien-dun-couple-de-gilets-jaunes-derange-des-lecteurs\/","url_meta":{"origin":21782,"position":3},"title":"Haine sociale et m\u00e9pris de classe : Pourquoi le quotidien d\u2019un couple de \u00ab\u00a0gilets jaunes\u00a0\u00bb d\u00e9range des lecteurs","author":"Lyonel Kaufmann","date":"21 d\u00e9cembre 2018","format":false,"excerpt":"Le portrait, dans \u00ab Le Monde \u00bb, de jeunes parents mobilis\u00e9s dans le mouvement a suscit\u00e9 un d\u00e9luge de commentaires d\u00e9sobligeants \u00e0 leur \u00e9gard. D\u00e8s la parution de l\u2019article du Monde, ce fut un d\u00e9ferlement. Le portrait d\u2019Arnaud et Jessica, un couple de jeunes parents mobilis\u00e9s dans le mouvement des\u2026","rel":"","context":"Dans &quot;politis&quot;","block_context":{"text":"politis","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/politis\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11995,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2014\/09\/10\/reseaux-sociaux-le-retour-de-la-vie-privee\/","url_meta":{"origin":21782,"position":4},"title":"R\u00e9seaux sociaux : le retour de la vie priv\u00e9e ?","author":"Lyonel Kaufmann","date":"10 septembre 2014","format":false,"excerpt":"Ce billet peut para\u00eetre paradoxal au moment o\u00f9 sont diffus\u00e9es des photos pirat\u00e9es de people nord-am\u00e9ricaines ou qu\u2019un politicien suisse, Geri M\u00fcller, se voit jeter en p\u00e2ture, nu dans son bureau, par son ex (Le conseiller national Geri M\u00fcller aurait envoy\u00e9 des selfies nus\u00a0| Le Matin). Et pourtant, en lisant\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7086,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2013\/05\/23\/revue-de-presse-les-adolescents-gerent-de-mieux-en-mieux-leur-vie-privee-sur-facebook\/","url_meta":{"origin":21782,"position":5},"title":"Revue de presse : Les adolescents g\u00e8rent de mieux en mieux leur vie priv\u00e9e sur Facebook","author":"Lyonel Kaufmann","date":"23 mai 2013","format":false,"excerpt":"Les adolescents am\u00e9ricains partagent de plus en plus d'informations personnelles sur les r\u00e9seaux sociaux comme Facebook mais ils font en sorte de prot\u00e9ger leur vie priv\u00e9e, indique une \u00e9tude publi\u00e9e mardi 21 mai aux Etats-Unis.Les adolescents g\u00e8rent de mieux en mieux leur vie priv\u00e9e sur Facebook","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/21782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/comments?post=21782"}],"version-history":[{"count":0,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/posts\/21782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media\/21781"}],"wp:attachment":[{"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/media?parent=21782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/categories?post=21782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lyonelkaufmann.ch\/Blog\/wp-json\/wp\/v2\/tags?post=21782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}