{"id":22401,"date":"2020-12-30T11:09:00","date_gmt":"2020-12-30T10:09:00","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=22401"},"modified":"2020-12-29T11:11:54","modified_gmt":"2020-12-29T10:11:54","slug":"ikea-met-fin-a-70-ans-de-son-catalogue-iconique","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2020\/12\/30\/ikea-met-fin-a-70-ans-de-son-catalogue-iconique\/","title":{"rendered":"Ikea met fin \u00e0 70 ans de son catalogue iconique"},"content":{"rendered":"\n

La marque su\u00e9doise de mobilier a publi\u00e9 sa vitrine sur papier pour la premi\u00e8re fois en 1951. Ce catalogue traduit en 32 langues s\u2019est impos\u00e9 comme une ic\u00f4ne du design moderne. Sa version en ligne est \u00e9galement supprim\u00e9e.<\/strong><\/p>\n\n\n\n

\"\"<\/a>
AKATRE POUR \u00ab LE MONDE \u00bb<\/figcaption><\/figure>\n\n\n\n

Parmi ses nombreuses victimes collat\u00e9rales, le Covid-19 compte un monument que l\u2019on imaginait ind\u00e9boulonnable\u00a0: le catalogue Ikea. L\u2019essor du e-commerce, les pr\u00e9occupations \u00e9cologiques peu compatibles avec l\u2019impression de plusieurs centaines de pages \u00e0 des millions d\u2019exemplaires, la baisse d\u2019activit\u00e9 du g\u00e9ant su\u00e9dois (\u2013 7\u00a0% de chiffre d\u2019affaires en France durant l\u2019ann\u00e9e 2020)\u00a0: tout aura concouru \u00e0 la fin brutale de cette vitrine de papier distribu\u00e9e dans 50 pays et traduite en 32 langues. M\u00eame si l\u2019attrait pour cette publication annuelle s\u2019\u00e9tait quelque peu estomp\u00e9 ces derniers temps, sa disparition brutale a suscit\u00e9 une nostalgie imm\u00e9diate, mettant en lumi\u00e8re le fait qu\u2019on avait affaire l\u00e0 \u00e0 bien plus qu\u2019un simple viatique promotionnel.<\/p>\n\n\n\n

Source : https:\/\/www.lemonde.fr\/m-perso\/article\/2020\/12\/28\/ikea-met-fin-a-70-ans-de-son-catalogue-iconique_6064611_4497916.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La marque su\u00e9doise de mobilier a publi\u00e9 sa vitrine sur papier pour la premi\u00e8re fois en 1951. Ce catalogue traduit en 32 langues s\u2019est impos\u00e9 comme une ic\u00f4ne du design moderne. Sa version en ligne est \u00e9galement supprim\u00e9e. Parmi ses nombreuses victimes collat\u00e9rales, le Covid-19 compte un monument que l\u2019on imaginait ind\u00e9boulonnable\u00a0: le catalogue Ikea. […]<\/p>\n","protected":false},"author":1,"featured_media":22404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":{"0":"post-22401","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogcafe-2","8":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/12\/0d9ab82_229376891-akatre-lemonde-ikea-02-copie.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/12\/0d9ab82_229376891-akatre-lemonde-ikea-02-copie.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2020\/12\/0d9ab82_229376891-akatre-lemonde-ikea-02-copie.jpg?fit=1328%2C1328&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-5Pj","jetpack-related-posts":[{"id":821,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2007\/12\/14\/tina-dfinitivement-sans-ike\/","url_meta":{"origin":22401,"position":0},"title":"Tina d\u00e9finitivement sans Ike","author":"Lyonel Kaufmann","date":"14 d\u00e9cembre 2007","format":"aside","excerpt":"24Heures nous l'apprend dans son \u00e9dition de ce jour, Ike Turner est mort \u00e0 l'\u00e2ge de 76 ans. 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