{"id":27433,"date":"2025-09-09T07:27:20","date_gmt":"2025-09-09T06:27:20","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/?p=27433"},"modified":"2025-09-09T12:10:02","modified_gmt":"2025-09-09T11:10:02","slug":"google-admits-the-open-web-is-in-rapid-decline","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2025\/09\/09\/google-admits-the-open-web-is-in-rapid-decline\/","title":{"rendered":"Google admits the open web is in \u2018rapid decline\u2019"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lyonelkaufmann.ch\/Blog\/wp-admin\/press-this.php?\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2025\/09\/STK093_GOOGLE_E.jpg?ssl=1\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Depuis des mois, Google soutient que le web est \u00ab florissant \u00bb, que l&rsquo;IA ne fait pas chuter le trafic et que son moteur de recherche redirige les internautes vers une plus grande vari\u00e9t\u00e9 de sites web que jamais. Mais dans <a href=\"https:\/\/www.documentcloud.org\/documents\/26086105-google-memorandum-ad-tech\/\" data-type=\"link\" data-id=\"https:\/\/www.theverge.com\/news\/773928\/google-open-web-rapid-decline\" target=\"_blank\" rel=\"noreferrer noopener\">un document judiciaire d\u00e9pos\u00e9 la semaine derni\u00e8re<\/a>, Google a admis que \u00ab le web ouvert est d\u00e9j\u00e0 en d\u00e9clin rapide \u00bb, comme l&rsquo;avait d\u00e9j\u00e0 remarqu\u00e9 Jason Kint et rapport\u00e9 par Search Engine Roundtable.<\/p>\n\n\n\n<p>Google a d\u00e9pos\u00e9 ce document avant un autre proc\u00e8s qui d\u00e9terminera comment il traitera son monopole dans le secteur des technologies publicitaires. Le minist\u00e8re am\u00e9ricain de la Justice recommande \u00e0 Google de scinder son activit\u00e9 publicitaire, mais la soci\u00e9t\u00e9 fait valoir dans son dossier que cette solution n&rsquo;est pas id\u00e9ale car elle \u00ab ne ferait qu&rsquo;acc\u00e9l\u00e9rer \u00bb le d\u00e9clin du web ouvert, \u00ab nuisant aux \u00e9diteurs qui d\u00e9pendent actuellement des revenus publicitaires du web ouvert \u00bb.<\/p>\n<\/blockquote>\n\n\n\n<p>Source&nbsp;: <em><a href=\"https:\/\/www.theverge.com\/news\/773928\/google-open-web-rapid-decline\" target=\"_blank\" rel=\"noreferrer noopener\">Google admits the open web is in \u2018rapid decline\u2019<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis des mois, Google soutient que le web est \u00ab florissant \u00bb, que l&rsquo;IA ne fait pas chuter le trafic et que son moteur de recherche redirige les internautes vers une plus grande vari\u00e9t\u00e9 de sites web que jamais. Mais dans un document judiciaire d\u00e9pos\u00e9 la semaine derni\u00e8re, Google a admis que \u00ab le web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"federated","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":{"0":"post-27433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogcafe-2","7":"entry","8":"has-post-thumbnail"},"jetpack_publicize_connections":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-78t","jetpack-related-posts":[{"id":12730,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/06\/27\/le-risque-de-la-personnalisation-du-web-owni\/","url_meta":{"origin":27433,"position":0},"title":"Le risque de la personnalisation du web | OWNI","author":"Lyonel Kaufmann","date":"27 juin 2011","format":"aside","excerpt":"Le moteur de recherche de Google n'est plus universel : les r\u00e9sultats sont remont\u00e9s en fonction de vos pr\u00e9c\u00e9dentes requ\u00eates. en adaptant l\u2019information \u00e0 la perception que l\u2019algorithme a de ce que vous \u00eates, une perception qui est construite \u00e0 partir de 57 variables, Google vous adresse un mat\u00e9riau qui\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3127,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/02\/18\/google-apple-et-linexorable-declin-de-lempire-microsoft-framablog\/","url_meta":{"origin":27433,"position":1},"title":"Google, Apple et l&rsquo;inexorable d\u00e9clin de l&#8217;empire Microsoft &#8211; Framablog","author":"Lyonel Kaufmann","date":"18 f\u00e9vrier 2010","format":"aside","excerpt":"Microsoft n\u2019a jamais d\u00e9velopp\u00e9 un authentique processus d\u2019innovation. Certains de mes anciens coll\u00e8gues pr\u00e9tendent m\u00eame qu\u2019elle a d\u00e9velopp\u00e9 en fait un processus de frein \u00e0 l\u2019innovation. Bien qu\u2019elle dispose des laboratoires les plus vastes et les meilleurs du monde, et qu\u2019elle se paie le luxe d\u2019avoir non pas un mais\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2919,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/06\/26\/evernote-une-alternative-a-google-documents\/","url_meta":{"origin":27433,"position":2},"title":"Evernote une alternative s\u00e9rieuse \u00e0 Google Documents","author":"Lyonel Kaufmann","date":"26 juin 2009","format":"aside","excerpt":"Evernote propose d\u00e9sormais un nouveau service qui consiste \u00e0 pouvoir partager ses notes (partage par dossier) avec qui vous voulez. Pour cela, vous devrez entrer l'adresse mail de cette personne, qui devra poss\u00e9der \u00e9galement un compte sur Evernote, et en fonction de la version que vous poss\u00e9dez (gratuite ou Premium)\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/066.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1236,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2008\/10\/13\/faut-il-en-finir-avec-la-google-dependance\/","url_meta":{"origin":27433,"position":3},"title":"Faut-il en finir avec la Google d\u00e9pendance?","author":"Lyonel Kaufmann","date":"13 octobre 2008","format":"aside","excerpt":"Un jour ou l'autre, j'imagine que la question se pose de sa\/ses relation(s) avec l'entreprise Google. Voil\u00e0 mon histoire. ;-) Google d\u00e9pendance : les faits Il ne s'agit pas seulement de sa d\u00e9pendance\/relation avec le moteur de recherche, mais \u00e0 tous les services que l'entreprise propose, je cite en vrac:\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12642,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/01\/12\/google-open-source-blog-google-blog-converters-10-released\/","url_meta":{"origin":27433,"position":4},"title":"Google Open Source Blog: Google Blog Converters 1.0 Released:","author":"Lyonel Kaufmann","date":"12 janvier 2009","format":"aside","excerpt":"Voil\u00e0 une bonne nouvelle pour les propri\u00e9taires de Blog, un convertisseur de Blog qui permet de... Related posts:Le monde du Web 2.0 : Le gratuit n\u2019est pas Open source (2) Dans le domaine actuel du Web et plus particuli\u00e8rement du...Blogates.com : votre blog sous wordpress En d\u00e9couvrant le th\u00e8me Jill\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12654,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/05\/17\/firefox-ou-google-chrome-etre-son-propre-maitre-ou-choisir-de-qui-nous-serons-lesclave\/","url_meta":{"origin":27433,"position":5},"title":"Firefox ou Google Chrome: Etre son propre ma\u00eetre ou choisir de qui nous serons l&rsquo;esclave?","author":"Lyonel Kaufmann","date":"17 mai 2010","format":"aside","excerpt":"La libert\u00e9 est un bien trop pr\u00e9cieux pour la remettre entre les mains de quiconque, fut-il m\u00eame un ma\u00eetre bienveillant et attentionn\u00e9. 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