{"id":4172,"date":"2010-10-30T06:39:37","date_gmt":"2010-10-30T06:39:37","guid":{"rendered":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/10\/30\/ecrire-pour-le-web-%e2%80%9cc%e2%80%99est-la-structure-imbecile%e2%80%9d\/"},"modified":"2010-10-30T06:39:37","modified_gmt":"2010-10-30T06:39:37","slug":"ecrire-pour-le-web-cest-la-structure-imbecile","status":"publish","type":"post","link":"https:\/\/lyonelkaufmann.ch\/Blog\/2010\/10\/30\/ecrire-pour-le-web-cest-la-structure-imbecile\/","title":{"rendered":"\u00c9crire pour le web: \u201cc\u2019est la structure, imb\u00e9cile!\u201d"},"content":{"rendered":"<div class=\"posterous_autopost\">via <a href=\"http:\/\/owni.fr\"><em>OWNI<\/em><\/a><br \/>\n<a href=\"http:\/\/owni.fr\/2010\/10\/27\/ecrire-pour-le-web-cest-la-structure-imbecile\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/owni.fr\/files\/2010\/10\/ecrireweb3.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Comment faut-il \u00e9crire pour le web ? Souvent l\u2019enseignement se r\u00e9sume \u00e0 des techniques d\u2019\u00e9criture et d\u2019\u00e9dition, et \u00e0 l\u2019usage que l\u2019on peut faire des diff\u00e9rents m\u00e9dias: texte, son, vid\u00e9o, infographie, etc. Cet enseignement ignore deux points cl\u00e9: l\u2019importance des liens hypertexte qui permettent de r\u00e9unir dans un m\u00eame ensemble des \u00e9l\u00e9ments d\u2019apparence disparates et le fait qu\u2019il soit possible de d\u00e9velopper des r\u00e9cits non-lin\u00e9aires, offrant la possibilit\u00e9 \u00e0 chaque internaute la possibilit\u00e9 de se construire son propre parcours de lecture. Pour ces raisons, l\u2019\u00e9criture sur le web est d\u2019abord une question de structure. Cette question a suscit\u00e9 de nombreux travaux depuis une quinzaine d\u2019ann\u00e9es. Cet article d&rsquo;Owni en propose une \u00a0br\u00e8ve recension, non exhaustive.\u00a0&#8230; <a href=\"http:\/\/owni.fr\/2010\/10\/27\/ecrire-pour-le-web-cest-la-structure-imbecile\/\">Read More &gt;&gt;<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>via OWNI Comment faut-il \u00e9crire pour le web ? Souvent l\u2019enseignement se r\u00e9sume \u00e0 des techniques d\u2019\u00e9criture et d\u2019\u00e9dition, et \u00e0 l\u2019usage que l\u2019on peut faire des diff\u00e9rents m\u00e9dias: texte, son, vid\u00e9o, infographie, etc. Cet enseignement ignore deux points cl\u00e9: l\u2019importance des liens hypertexte qui permettent de r\u00e9unir dans un m\u00eame ensemble des \u00e9l\u00e9ments d\u2019apparence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[660],"tags":[],"class_list":{"0":"post-4172","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-breves","8":"post_format-post-format-aside","9":"entry"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/ecrireweb3.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/ecrireweb3.jpg?resize=600%2C480&ssl=1","author_info":{"display_name":"Lyonel Kaufmann","author_link":"https:\/\/lyonelkaufmann.ch\/Blog\/author\/lyonelk\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/ecrireweb3.jpg?fit=640%2C480&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1qtF4-15i","jetpack-related-posts":[{"id":4715,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/07\/08\/vous-tweetez-eh-bien-lisez-maintenant-owni\/","url_meta":{"origin":4172,"position":0},"title":"Vous \u00ab tweetez \u00bb ?\u2026 Eh bien lisez maintenant ! | OWNI","author":"Lyonel Kaufmann","date":"8 juillet 2011","format":"aside","excerpt":"Enseignant en classe de CP \u00e0 l'\u00e9cole la Providence de Dunkerque, Jean-Roch Masson a utilis\u00e9 cette ann\u00e9e le r\u00e9seau social Twitter afin de motiver mes \u00e9l\u00e8ves \u00e0 la lecture et \u00e0 l'\u00e9criture. Le pi\u00e8ge en utilisant un r\u00e9seau aussi particulier que Twitter \u00e9tait de faire passer l\u2019outil avant les objectifs.\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12730,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2011\/06\/27\/le-risque-de-la-personnalisation-du-web-owni\/","url_meta":{"origin":4172,"position":1},"title":"Le risque de la personnalisation du web | OWNI","author":"Lyonel Kaufmann","date":"27 juin 2011","format":"aside","excerpt":"Le moteur de recherche de Google n'est plus universel : les r\u00e9sultats sont remont\u00e9s en fonction de vos pr\u00e9c\u00e9dentes requ\u00eates. en adaptant l\u2019information \u00e0 la perception que l\u2019algorithme a de ce que vous \u00eates, une perception qui est construite \u00e0 partir de 57 variables, Google vous adresse un mat\u00e9riau qui\u2026","rel":"","context":"Dans &quot;Blogcaf\u00e9&quot;","block_context":{"text":"Blogcaf\u00e9","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/blogcafe-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5427,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/01\/26\/revue-de-presse-une-autre-photo-de-la-guerre-du-web-owni\/","url_meta":{"origin":4172,"position":2},"title":"Revue de presse : Une autre photo de la guerre du web | OWNI","author":"Lyonel Kaufmann","date":"26 janvier 2012","format":false,"excerpt":"Pass\u00e9e la dimension polici\u00e8re de l'\u00e9v\u00e8nement, l'affaire MegaUpload a raviv\u00e9 les d\u00e9bats sur la gestion des droits d'auteur sur Internet. Une probl\u00e9matique travers\u00e9e par de fortes tensions ; qui touchent en particulier les droits des photographes. Avec quelques grands acteurs aux propositions radicales, comme celle consistant \u00e0 instaurer un \"permis\u2026","rel":"","context":"Dans &quot;L'Expresso&quot;","block_context":{"text":"L'Expresso","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/breves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1692,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2009\/12\/15\/ecrire-pour-le-web-en-2010-crise-dans-les-medias\/","url_meta":{"origin":4172,"position":3},"title":"Ecrire pour le Web en 2010 | Crise dans les m\u00e9dias","author":"Lyonel Kaufmann","date":"15 d\u00e9cembre 2009","format":false,"excerpt":"Ecrire pour le Web en 2010http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=ecrire-pour-le-web-2009-luc-legay-091215121405-phpapp01&stripped_title=ecrire-pour-le-web-en-2010View more documents from Legay Luc. Cette excellente pr\u00e9sentation des enjeux de l'\u00e9criture web est destin\u00e9e en premier lieu aux journalistes et aux m\u00e9dias. Cependant, il y a une foule d'\u00e9l\u00e9ments int\u00e9ressants pour une pratique en classe des m\u00e9dias \u00e9lectroniques et du web 2.0 en\u2026","rel":"","context":"Dans &quot;histoire&quot;","block_context":{"text":"histoire","link":"https:\/\/lyonelkaufmann.ch\/Blog\/category\/histoire-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lyonelkaufmann.ch\/Blog\/wp-content\/uploads\/2015\/03\/blogcafe1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6336,"url":"https:\/\/lyonelkaufmann.ch\/Blog\/2012\/10\/30\/wiki-prof-de-raison-owni\/","url_meta":{"origin":4172,"position":4},"title":"Wiki prof de raison | OWNI","author":"Lyonel Kaufmann","date":"30 octobre 2012","format":false,"excerpt":"Illustration par Loguy pour\u00a0Owni. Wikip\u00e9dia effraie les enseignants. Qui l'accusent de se tromper et de ne pas stimuler l'esprit critique. Comme si Wikip\u00e9dia \u00e9tait une encyclop\u00e9die\u00a0! C'est d'abord un r\u00e9seau social d\u00e9di\u00e9 au doute, pas aussi ouvert qu'il le pr\u00e9tend. 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Le probl\u00e8me n'est pas la disparition du site en lui-m\u00eame. 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